ODEON Cinemas Character Creation

ODEON initially approached the project looking for a straightforward interface for their online training modules. The opportunity was to create something more engaging—transforming a functional experience into one that felt supportive, fun and memorable.

The solution was Geo: a friendly bot designed to act as a virtual performance manager. Starting with loose, exploratory sketches, I developed a character built from simple geometric forms—establishing a flexible visual language that could adapt across different training contexts. The idea of “superpowers” allowed Geo to shift environments depending on the module, reinforcing both functionality and personality.

The selected direction was refined into a clean 2D vector design, with careful attention to proportion, colour blocking, and geometric detailing to ensure clarity and consistency. This foundation then guided the transition into 3D, where Geo was modelled, textured, and placed within environments inspired by ODEON cinema spaces—bringing the character to life in a way that felt both informative and approachable.

My role: Initial project scoping, concept origination, client presentation, creative development, and final delivery.