GARDENA Brand Refresh

GARDENA, the European market leader in gardening tools, is built on a simple idea: helping people take better care of their outdoor spaces. With deep expertise across every aspect of garden care, they create smart, intuitive solutions that enable moments of achievement, order, and joy—season after season.

The challenge was to translate this proposition into a cohesive brand experience. The solution centred on a ‘life in the garden’ approach—combining aspirational lifestyle photography with product imagery, all brought together through a clear integrated typographic and messaging system. This created a flexible and unified visual language that balanced inspiration with practicality across every touchpoint.

The result was a flexible brand system that could live consistently across digital, print, and in-store environments, bringing the GARDENA experience to life in a way that feels both functional and emotionally engaging.

My role: Brand creation, brand rollout across digital and print, in-store theatre concepts and visualisation.